The "good news" about e-commerce and web commerce
is that it's not too late to get started. In fact, one of the most significant
technical developments is presently in it's very early stages. It's called
the "Extensible Markup Language" or XML and it's an extension of the HTML
system of coding text to display it in a web browser. For the novice, HTML
stands for Hyper Text Markup Language and it's the system that makes the
world wide web more than a simple text based medium as the Internet used
to be. HTML is a lot like a word processing program that creates "tags"
that format text in different ways such as the number of indent spaces,
whether the text is single or double spaced, the size of the text and even
the type of font used. HTML also tells the browser when to display different
colors and can be used to display a graphic image.
One of the main reasons for the furious growth of
the WWW is because the HTML system of tagging information is a standardized
system - everywhere in the world. Everyone who wants to use the web has
to adapt to the standard, although Microsoft and Netscape introduce some
features that are unique to their browsers. Even so, their popular new
features are usually included in the next version of the competing product
so it's only the newest release of each program that has some incompatible
features.
XML will do the same thing for the transmission of
different kinds of data over the Internet. It may be used with a browser
like Netscape, but it can be also be used for computer to computer communications.
Instead of tags that tell a browser how to display certain data, XML will
tell the receiving program (which could be a database or an accounting
application) what kind of data is being transmitted. There are tags for
names, phone numbers, addresses, zip codes, a birth date, age, sex, a bank
account number, a credit card number, etc. etc. etc. The American Institute
of CPAs is working to develop a specialized version of XML to transmit
financial data from company financial statements with XML tags that identify
the type of data. One of the articles about e-commerce at the AICPA web
site <www.aicpa.org>
is about the XML system for those who want more background on it.
It will take a few years at most, but when the leading
web browsers implement and incorporate the standards set for XML, the web
can then be used for much more company-to-company integration of information.
Today you are on the cutting edge of this major new development in communication
technology. Because this is a new and highly significant issue in e-commerce,
I'll be looking into it further, and will comment on what I learn in future
issues.
Like HTML, the standards for XML are expected to
be adopted world wide, thereby creating a truly standardized system of
communication of electronic data from any where in the world to any where
in the world. I'm not sure yet how the language problem will be solved,
but it's been resolved for HTML and something similar will be used for
XML.